My twin girls love that they look alike but don’t like to dress alike. They are however very girly and love to wear dresses, every chance they get. I can tell that their personalities change once they go from wearing jeans and shirts to dresses and skirts…they become very happy, feminine and very comfortable. I have been browsing through the Matilda Jane Clothing website for several months now and just love the sweet colors and fun patterns of their girls clothing line. This was exactly what the founder and chief designer, Denise DeMarchis, had envisioned when she created her clothing line for girls and I will admit that she got it right! What I also love about Matilda Jane Clothing, is that the company has a strong focus on random acts of kindness by giving back to children’s charities and also involving their customers in charitable giving efforts.
Despite MJC’s strong online presence – more than 40,000 Facebook fans, a thriving blog, and a website that attracts more than 70,000 unique visitors monthly, the company has bucked the trend and chosen not to have an e-commerce store. MJC sales are made directly though a Trunk Keeper, a representative who gets to know her customers personally. The exclusive sale of clothing by Trunk Keepers is a wonderful direct selling model through which Denise is able to pay forward business opportunities for entrepreneurial women driven by creativity and relationship building.
My girls were so giddy when they each picked a dress from the Matilda Jane Dress Collections. My daughter on the left (above) fell in love with the Days of Summer Dress which features blue, red and white colors that are done up in a floral print. The dress also features adjustable shoulder straps and has grey lace type trim along the front and bottom of the dress. I just love the 5 bright green buttons that run vertically down the front of the top. My daughters favorite part of the dress is the back band, which, reminds her of watermelons because it is red in color with black polka dots. The skirt of the dress falls just below her knee and she thinks it is very pretty and comfortable.
My other daughter picked the Ruby Ellie Dress. This dress features a mix of different patterns and colors that is all wrapped into one and that makes this dress super fun and vibrant! There are pretty colors of orange, pink, green, blue, brown and yellow. What I love about this dress is that the straps are super long and the top has slits that you can “string” the straps through to create different looks. The top was pretty big on my daughter, but, after we slid the straps through and pulled to tie them into a bow, it also adjusted the top to fit her perfectly. The skirt part of the dress has tiers that are very feminine and my daughter likes twirling in it.
ABOUT MATILDA JANE (from their website):
“Come’on who doesn’t love a compliment. It makes your day, all day. That is what I want MJC to do, make the girl smile from ear to ear. I want her to love what she is wearing and be proud of how she looks. I want MJC to showcase the sweetness of the child. I try to keep the silhouettes simple for that reason, it’s not about the fancy embroidery, it is about the darling girl wearing it. I want your little girl not to fight with you on what to wear, I want her to be comfortable and I want her to be happy! And that is it.”
* The winner will receive a $75 Gift Card to Matilda Jane Clothing
*This giveaway is open to the US ONLY
*There will be 1 winner chosen to win this giveaway
*Winner must reply to email notification within 48 hours of delivery or a new winner will be chosen
GIVEAWAY ENDS SUNDAY, AUGUST 19th, 2012 AT 12:01 EST. GOOD LUCK!!
Disclosure of Material Connection: I received the clothing mentioned above for free for review purposes from Matilda Jane. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”